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1
A poster uses images, colors, fonts, and layout to convince people to buy a product. What does this demonstrate?
A
Visual literacy
B
Written communication
C
Visual rhetoric
D
Graphic design
2
Which of the following can be part of visual rhetoric?
A
Photos only
B
Photos, fonts, colors, layout, charts, and graphs
C
Text only
D
Drawings only
3
Why does the lesson suggest that visual rhetoric is especially important in today's visual culture?
A
Because modern audiences, including millennials and Gen Z, tend to engage more with visual content.
B
Because people prefer reading long texts over viewing images.
C
Because visual elements are easier to create than written content.
D
Because visual rhetoric eliminates the need for any text in communication.
4
Aristotle's rhetorical appeal 'ethos' is best described as:
A
Convincing the audience through emotional responses.
B
Convincing the audience by using statistical graphs and charts.
C
Convincing the audience based on logic and facts.
D
Convincing the audience of the communicator's credibility and character.
5
A business communicator includes a chart with accurate data and cites reliable sources in a presentation. Which rhetorical appeal is primarily being used?
A
Ethos
B
Logos
C
Pathos
D
Kairos